I'm Maximilian Pecher,
Lead Creative for exhibitions and experiences.
I work interdisciplinary in the field of exhibition design, scenography, masterplanning and creative consultancy.
I work interdisciplinary in the field of exhibition design, scenography, masterplanning and creative consultancy.
Creating new perspectives on exhibitions, experiences and brands by translating purposeful stories into holistic and contemporary design.
Photo credits — Sake Elzinga / Drents Museum — Experimenta gGmbH
Exhibition Design — Experience Design — Museums
To reveal urgency and contemporary relevance to historic exhibitions, I'm translating stories into contemporary scenography that links to the now and immerse the visitors. Through spatial storytelling, I'm presenting century-old archaeological pieces in a ‘heavenly’ setting, giving them a ‘hyper digital’ twist or emphasizing their mystical 'otherworldly' esthetic.
Masterplanning — Creative Consultancy — Brands and Expos
Besides having worked on the design of brand experiences for Heineken and Ricola, I am also devising interdisciplinary concepts into a coherent narrative for both public and corporate clients. I created and oversaw the conceptual vision and creative direction of masterplans for expos and attractions in direct collaboration with the team and the client.
Awards
German Design Award — Winner 2025 — AI Pavilion (for NorthernLight)
German Design Award — Winner 2024 — Pompeii (for NorthernLight)
German Design Award — Special 2023 — Nebra Sky Disc (for NorthernLight)
Mart Stam Preis 2014 — Árbol-Barra (Diplom Project)
Selected clients and references
For NorthernLight Design Amsterdam: Ricola, Laufen, Switzerland — Royal Palace, Amsterdam, NL — Rijksmuseum, Amsterdam, NL — Drents Museum Assen, NL — Leisure World & Consortium, South Korea — Reis-Engelhorn-Museum Mannheim, Germany — Museum Lakenhal, Leiden, NL — Wereldmuseum, Leiden/Amsterdam, NL — Heineken Experience Amsterdam, NL — International Criminal Court The Hague, NL — For TotalDesign / KoeweidenPostma Amsterdam: Magazine Media Associatie, NL — Dynniq, NL — Jewish Cultural Quarter Amsterdam, NL — Freelance work: Sehsüchte Int. Student Festival Potsdam, Germany — Natural History Museum Berlin, Germany — Pacari Premium Organic Chocolate Quito, Ecuador
Publications — Participations — Exhibitions
2022: Frame Awards 2022 Jury member for the month of August.
2020: Published in Slanted Magazine #36 – COEXIST
2017: Published in form magazine #272 – "Revisiting the past" with "United Regions of Europe"
2016: Group exhibition "un-stable.eu" with "United Regions of Europe", Kunsthalle am Hamburger Platz, Berlin. — Published in ARCH+ No. 223, "Planetary Urbanism" with "United Regions of Europe" and "Berlin verkauft". Further selected for the exhibition at UN Habitat III, Quito (Ecuador).
2015: Group exhibition "Cool Runnings" with "United Regions of Europe", Kühlhaus Berlin. — "Mart Stam Preis" exhibition with "Árbol – Barra", Kunstquartier Bethanien, Berlin.
2014: Group Exhibition "Aller Ende Anfang" with "Árbol–Barra", HO Berlin.
2013: Published in ARCH+ No. 213, Out of Balance – Kritik der Gegenwart with "Berlin verkauft". — Published in Typoversity 2 with Group Project "Französisches Grafikdesign"